OUR VISION is to empower Canadians to improve their quality of life and health and inspire them to lead an active and healthy lifestyle so that they may reach their maximum potential.

OUR MISSION is to provide innovative, effective and specialized education and training together with resources that promote the benefits of a healthy and active lifestyle. 

Fitness Marketing Group was founded by Blanche Hold in 1987 and she was instrumental in introducing customized fitness music to the Canadian marketplace.  She was the team leader for canfitpro Pro Trainers in Alberta and in 2006 Blanche was honored to receive the 1st Can-Fit-Pro PRO Trainer of the Year award. In 2007 FMG was the 1st recipient of the Can-Fit-Pro Steve Brock Vendor of the Year Award.

FMG is always sourcing cutting edge, results driven, economical and portable fitness equipment.  FMG  was proud to be the Canadian distributor for all Savvier Fitness Products including the revolutionary Bender Ball ™, Gliding Discs™, and Ropeless Jump Ropes from 2008 - 2024.  

Education has always been a big part of our mandate - FMG provides the highest standard of training for certified health and wellness professionals and fitness enthusiasts and delivers numerous education programs across Canada. 

FMG has trained thousands of leaders and has partnered with Savvier Fitness to bring Barre Above®, Barre Above® With Pilates Focus, in Canada.

2023 is an exciting year as we partner with Leslee Bender to launch the Ageless Training Academy - CEC accredited programming for all types of movement specialists.  A program that will not only change the way you train your clients - but the way you train yourself!